Setting the standard in outdoor performance apparel in Europe for half a century, Craft brings unique luxury and unmatched function to performance apparel in America. Whether you are running in the woods, cycling in the desert, or skiing in the Rockies, Craft apparel creates a contoured fit and supreme comfort with the best textiles on the market.
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With over 90 years of running shoe innovation, being the first to use air cushioning and posting as early as 1972, Karhu decided in the 80s to focus on the rolling motion of the foot, launching their Fulcrum technology in 1988. In collaboration with the world famous University of Jvaskyla, Fulcrum leapfrogged conventional thinking and vastly improved the efficiency of runners wearing Karhu shoes. Building on that success, Karhu introduces the high-performance M-Series running shoes with Anatomic Controlling System technology. This ACS uses a patented horizontal midsole element that promotes and supports a more efficient stride. When compared with current running shoe technologies, the ACS system proves superior in every phase of the runners stride.
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Also relatively new to the US, Balega socks were designed and race-proven abroad. We love Balega because they are passionate about their products and their focus is on the specialty, independent running market. The sock's development team is made up of legitiamate athletes who regularly compete in events such as the Comrades and Two Oceans ultra marathons as well as many other shorter distance events both on and off road. All its products are race developed and tested at their South African production facility. Balega's performance and fit characteristics make them unique to the US market and offer real benefits to athletes from weekend jogger to elite triathlete.
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Fuel Belt continues to lead, innovate and be at the forefront of endurance sports. Fuel Belt products have been used to break world records, set personal bests and have helped many athletes get more out of their training and racing. With more than 120 unique products available at more than 3,000 retailers across the country, we are especially proud of our team, our customers and for remaining innovative and authentic.
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